Real estate videos are a powerful tool to help market your properties, but with so many different options, it can be hard to know which one to choose. Today I want to help take some of the guess work out of it. Here we’ll go over the three different types of real estate videos we offer and when to use each one.
- Basic Video – This is a budget-friendly option that is quick to produce. It typically includes all wide-angle shots of the property, showcasing the layout and overall design. This type of video is perfect for properties that are priced competitively and need to be marketed quickly.
- Story Teller Video – This type of video is designed to evoke emotion and tell the story of the house. It includes more cozy details and focuses on specific areas of the property that are unique or special. This type of video is perfect for properties that have a unique feature or story to tell, and you want to showcase that in a way that connects with potential buyers. This by far is our most popular package.
- Lifestyle Video – This type of video doesn’t just show the house, but the experience of living or staying there at the property. It includes footage of people living in the property, enjoying the area, and showcasing the lifestyle that the property offers. This type of video is perfect for properties that are marketed as vacation rentals or AirBnB properties. It’s all about the experience, and helps potential renters visualize themselves enjoying the property. Pair this with a Location Tour (read more about what that is HERE) and you’ve got yourself one dynamite marketing piece.
In conclusion, when choosing a real estate video package, it’s important to consider the property’s unique features, the target audience, and the overall goal of the marketing campaign. Basic Video is a budget-friendly option that is quick to produce, Story Teller Video is perfect for properties that have a unique feature or story to tell, and Lifestyle Video is perfect for properties that are marketed as vacation rentals, AirBnB properties or luxury listings that showcase more than a house.